April 23 , chip maker MediaTek announced its new brand strategy in Beijing - creating endless possibilities (EverydayGenius). And the past, " muffled big money " attitude is different this time MediaTek active talk of the " brand" story.
In fact, whether it is Intel's "intelinside" or Qualcomm's " The Dragon " , a growing number of B2B companies began to focus on brand building, while MediaTek change largely due to the popularity of smartphones and Chinese mobile phone manufacturers the rise .
" MediaTek has now been established for 17 years , with changes in the shape and structure of the customer , we need to let more people know MediaTek where product differentiation , and sometimes even end consumers know that we let these new technologies to strengthen customer brand premium products . " Chapter peacekeeping force in China, the general manager of MediaTek said , from the initial followers to launch differentiated quad-core , eight-core products , MediaTek is changing.
In contrast , has a good "origin" of another chip maker Qualcomm invested in the Chinese market is also growing. From 2010 onwards, China, has become the highest first Qualcomm income markets accounted for 29% of the company 's total revenue . In the past two years, this ratio has continued to rise.
Interestingly, Intel seems to be eyeing the phone chips . The PC chip giant has just announced its ambitious plan to double the flat chips , the program will help Intel to enhance our ecosystem to better cut mobile chips . 3 , -0.31 , -0.31 % in this rapidly changing market environment, the inherent pattern is being broken , it seems that no one wants to be the dominant mobile phone chips . But before aotou station , they must break with the inherent business model. " Cock wire " MediaTek can counter-attack , " rich handsome " Qualcomm , Intel is able to accept the " Cock wire " living law ? These times are yet to be witnessed .
